Essay on the the Secret Book Essay

According to recent studies, self-help reign everyplaces non-fiction intensitys that offer advice for behavior modification and make explicit promises for positive modification founder doubled as a percentage of altogether take hold titles since the 1970s. The increasing popularity of self-help confines is an indicator of the modern societys quest to increase personal happiness with a process of self-dis mastery. self-importance-help accommodates argon a response to a real and genuine hunger for psychological grasp and self-improvework forcet and ar part of the larger market of advice media.Readers buy self-help books pursuit self-renunciation both as a good-faith attempt to increase their self-control and to elicit a temporary sensation that, in fact, the archetypical stride toward self-control has al demonstratey been taken. And of recent years, one of the increasing self-help or another(prenominal)worldliness books involve the teachings of New date-ism . The New bestride is a decentralized Hesperian social and spiritual movement that seeks Universal Truth and the attainment of the highest individual human potential.It includes aspects of Occultism, astrology, esotericism, metaphysics, substitute(a) medicine, music, collectivism, sustainability, and nature. New Age spirituality is characterized by an individual approach to spiritual practices and philosophies, and the rejection of religious doctrine and dogma. New Age practices and philosophies whatsoevertimes draw inspiration from major(ip) world religions Buddhism, Chinese folk religion, Christianity, Hinduism, Islam, Judaism with curiously strong influences from East Asian religions, Gnosticism, Neopaganism, New Thought, Spiritualism, Theosophy, Universalism, and Western esotericism.New Age spirituality has led to a wide array of literature on the subject and an active niche market books, music, crafts, and services in alternative medicine are ready(prenominal) at New Ag e stores, fairs, and festivals. And one of the intimately phenomenal issue successes in the self-help/New Age teachings is a book called The clandestine. ABOUT THE SECRET Product Details The English-language 6. 9 x 5. 7 x 0. 9 inches hardcover book is fairly get a delegacyweight at 198 pages. It was root published in November 28, 2006 by Atria Books in Australia.In the unify States of America, the book is published by Beyond Words and in United Kingdom by Simon & Schuster UK. Product Description Fragments of a extensive cabalistic save been found in the oral traditions, in literature, in religions and philosophies through forth the centuries. For the first time, all the pieces of The underground go into together in an inc reddenedible revelation that lead be aliveness-transforming for all who experience it. In this book, youll learn how to call The enigma in every aspect of your life money, health, relationships, happiness, and in every interaction you have in the wo rld.Youll begin to see the hidden, untapped power thats within you, and this revelation can spiel joy to every aspect of your life. The Secret contains wisdom from modern-day teachers men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they pick out to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what legion(predicate) another(prenominal) an(prenominal) would regard as impossible. essence of The Secret 1. Foreword 2. Acknowledgements 3. The Secret Revealed 4. The Secret Made Simple 5.How to substance abuse The Secret 6. Powerful Processes 7. The Secret to Money 8. The Secret to Relationships 9. The Secret to health 10. The Secret to the World 11. The Secret to You 12. The Secret to Life 13. Biographies The Secret Revealed The first thing you need to know is that The Secret isnt really a whodunit. The secret is actually The Law of Attraction that a sserts what you phone creates what you feel, and these feelings flow from your physical structure as magnetised energy waves over vast distances, which and so throw the universe around you to vibrate at the same energy direct as your feelings.The idea dates back nearly 3,000 years to early Hindu teachings that equivalent attracts like. The law of attraction, which the origin Rhonda Byrne says is the close to powerful law in the universe, states that mess experience the logical manifestations of their predominant cerebrations, feelings, and words. This gives people direct control over their lives. A persons thoughts (whether conscious or unconscious) and feelings fuck off about corresponding positive or prejudicial manifestations. Positive thoughts bring about positive manifestations while negative thoughts bring about negative manifestations.The theory is very naive. Because it is an absolute law, the law of attraction will incessantly respond to your thoughts no ma tter what they are. Thus your thoughts become things. You are the most powerful power in the universe hardly because whatever you think about will come to be. You class the world that exists around you. You shape your own life and destiny through the power of your mind. To mention some of the teachings in this book are Thoughts are sending out that magnetic signal that is drawing the parallel back to you.Thus there is no such thing as accident or coincidence it is you, the individual, who brings sorrow on yourself because of your toxic thinking. But the good parvenues, if you can alter your thoughts, and so your feelings, you can actually cause the universe around you to vibrate at a positive energy level and the desires of your heart will come to be realized All you have to do is Ask confide Receive. You merely have to visualize what you want, feel good about it, and then ask the universe and whatever you can imagine can be yours.It is like having the universe as your c atalogue and you flip through it and go, well(p) Id like to have this experience and Id like to have that product and Id like to have a person like that It is you sound placing your order with the universe. The law of attraction was the power, the author argues, behind geniuses such as Plato, Newton, Beethoven and Einstein. In this book as well as, she has also gotten quotes, experiences and support from the whos who of the self-help indus prove, including John Gray, author of Men atomic number 18 From Mars, Women Are From Venus, and Jack Canfield, who wrote Chicken Soup for the Soul.Jack Canfield, provides an excellent pattern of the ask- cerebrate-receive system where he tells us that he visualized earning $100,000 (even writing the desire amount on a bill worth far little and tacking it to the ceiling above his bed) and focused his mental energy solely on the goal of attaining the money. He tells us that he had absolutely no idea how he was going to get the money he simp ly focused on believing that he would get the money, somehow. But how?For intravenous feeding weeks he had no breakthrough ideas just now then, one day in the shower, he remembered that he had written a book and, if it was published (particularly if he change 400,000 copies and he do a quarter on each) he just might achieve his financial goals. Of course the book was published, and the results were besides a few thousand dollars shy of 100,000 dollars. And this is just one of the umpteen testimonials in this book called The Secret. The Story Behind The Secret It is not a secret now that The Secret is a publishing phenomenon of recent years especially for in the non-fiction & self-help category.This small book, with a parchment-brown cover engraved with the two-baser of a red wax seal, debuted in 2006 and since then it has sold over four million copies universal and has been trans after-hoursd to 38 different languages. The Secret began as a DVD which came out end of 2004. Rho nda Byrne was a television manufacturing business in Australia in 2004 when the death of her father led her to discover the secret, which is her term for what is commonly known as the law of attraction. Her discovery was principally caused by the 1910 book The Science of Getting Rich by Wallace Wattles.Wattless book struck such a chord with Byrne that she plunged into a skirmish course in Western, Eastern, ancient and modern thought, devouring hundreds of books and articles in just two and a half weeks. Inspired, she flew to the States in July 2005 and began lining up people to interview the film was finished six months later and she began trying to go out an Australian network to air it. The top-rated Nine Network was intrigued by her proposal, but the finished film struck Len Downs, the program manager, as just a whole range of talking heads giving their basis of the secret of life. It lastly ran in Australia just a few weeks ago, and, says Downs, it didnt do all that well. But armed with the law of attraction, Byrne was confident things would work out. A network company situated just blocks away from her office in Melbourne had a technology for distributing streaming motion-picture show over the Internet. In March 2006, her pose (http//thesecret. tv) began selling downloads and DVDs, one of which found its way to Cynthia Black, president of the New Age-oriented publishing house Beyond Words saw its potential and by late November the book was in the stores and the rest as they say, is history.PURCHASING THE SECRET The Secret books are available at all major bookstores, online bookstore and through its official website. It is usually placed in the Health, Mind & Body - Self Help category or Religion & Spirituality - New Age category. At most of these major bookstores, The Secret books are placed most prominently on the shelves. Due to it being constantly on worldwide bestseller lists for non-fiction books then the title is prominently displayed in the b ookstores should the bookstore have a bestsellers display section. Its come retails charge for cash & carry stores are $23.95 in the United States ? 12. 00 in United Kingdom and MYR79. 90 in Malaysia. While its average retail price for online purchases are $14. 00 and ? 12. 00 in United States and United Kingdom respectively. PROMOTING THE SECRET After the phenomenal success of the The Secret DVD, it made sense for it to be turned into a book and what kick downstairs way for the marketers to embark on promoting the book than playing up the cud of the movie and using the popular internet selling tool such as the viral pictorial matter site YouTube. The book was marketed with an online viral video campaign focusing on wealth enhancement.The short video clips showed testimonials from readers of the book and practitioners of the secret claiming that the technique brought them wealth, cured sickness, and brought about a general life-change. The video clips do not disclose what the secret is, where it originated from or how it can be practiced, but rather pointed viewers to the website for both the book and film. Thus haul the viewers and made them all the more than intrigue by the claims made by the author in the book. As for packaging and promotional material, the book also played into the consumers senses by trying to showcase that the secret originates from the cosmos.The cover prominently displayed a parchment-brown cover engraved with the image of a red wax seal (see Appendix 1) to indicate it is somewhat a book from the olden days and in the inside pages, the background design are a field of stars, and various shots of the universe thus adding mystique to the claims and the practice. However, the most savvy and most probably the ultimate gambit of the book is to call it The Secret. To quote Mr Donavin Bennes, a buyer who specializes in metaphysics for Borders Books, We all want to be in on a secret.But to present it as the secret, that was brilliant. Thus the build evoke a sense of intrigue to readers who are looking for something witching(prenominal) or perhaps easier tool for them to understand and to fully live their lives. other smart marketing move made by the publisher was to have it endorsed by well-known and highly popular worldwide celebrities. The book got its first break in the US when Ellen DeGeneres featured it on her show. And when Oprah Winfrey opinionated to hunting expedition a show on it, although it was already a big success, the sales ballooned up more than more.Oprah Winfrey first featured it on Feb. 8 2007 and correspond to Nielsen BookScan, the book had sold 18,000 copies the week before. During the week of the show, sales rocketed to 101,000 and when the show did a follow-up on Feb. 16 2007, the sales that week reached 190,000. With the success of the book, the publishers decided to create more spin-off titles, which they call The Secret tools. There are now The Secret to Teen Power (see Appendix 2), The Secret nonchalant Teachings (see Appendix 3) and The Secret Gratitude Book (see Appendix 4).Not only that, at its official website there are also gifts for the readers such as visual image tools, The Secret memory game, wallpapers, ebook and blank checks (see Appendix 5) which goes hand-in-hand with the teachings of the book. THE SECRET S. W. O. T abridgment Strengths 1. The intrigue title. As elaborated above, the title play a major role in inciting readers engagement in the book. 2. The cover design. Alongside its intriguing title, the odd-shaped book with its olden-days personification invoke a sense of mystery that is emphatically eye-catching and certainly pique a persons interest while browsing the shelves at a bookstore.3. The content is an easy read with its simple language and peppered with inspiring testimonials from many men & women who has experienced the use of the secret plus personal experience & quotations from the the whos who of the self-help industr y.4. The savvy marketing ideas of the publishers that has created the hype that constantly raise awareness of the book. 5. Endorsement by high-profile & influential personalities that are recognized world-wide certainly helped boosted its sale internationally. 6. Constant high-placing in best-selling(predicate) charts, most probably due to the savvy marketing ideas of the publisher and as thelong-term effect of the celebrity associated to the book especially Oprah Winfrey.Weaknesses 1. The selling price in Malaysia of RM79. 90 is definitely a setback to potential buyers as the price is rather steep for many people especially for books in the self-help category. 2. The book is not available in paperback form thus some book buyers are not keen on get hardback cover books due to its steeper price or its middling heavy weight. 3. The content is not something that is unique and there are many similar teachings that one can get in many other books thus it does lack a little originality. 4. As typical with many New Age teachings, the content of the book has garnered much criticism which try to debunked the books teaching as merely hype, mumbo-jumbo or just plain illogical. 5. The book has to complete with many other form of self-help books available that are cheaper, more accessible and from much more renowned authors (Paulo Coelho, Eckhart Tolle, Anthony Robbins) Opportunities 1. Publishers could upraise to younger readers especially The Secret for Teens book first and therefore will garner their interest in the main book The Secret. 2.Use the The Secret movie to lure potential readers as there are those who would like to have to book in hand as a way to look back or do revision which is harder to do with the dvd. 3. tenderize a cheaper paperback form, thus the book is able to be sold at a cheaper price and therefore garner many more readers. Threats 1. With the easy access to internet, potential readers might decide to check out what the book is about online and thus stumbling on the many critics that the book has garnered. This in turn can make them believe the critics before actually breeding the book, thus will result in loss of sales.2. Like many other things in life, people are apt to stumble upon a new idea for a book or a mental picture that could help the world, thus there will be brand new books in the future that will probably come with a much more savvy marketing approach and thus will modify the interest of the people about The Secret THE SECRET CONCLUSION The Secret is a phenomenon and it is likely to become one of the best-selling self-help books of all time. approximate into your local bookstore or look around you while waiting at an airport, and youre bound to see people reading it and sorb it.They will not just be people who consult astrologers and who take heed to Tony Robbins tapes, but normal, average people like the ones who live next limen to you. There are almost 1400 reviews of the book printed at Amazon with an average rating of 3. 5 out of 5. The breakdown of those scores is interesting cardinal percent of them are 5-star, thirteen percent are 4-star and twenty-one percent are 1-star. This means that the majority of people, the great majority even, believe in at least some aspects of the books premise and teaching.They believe in the law of attraction. The one problem that The Secret poses is that it simplifies and speculates way too much and there are a quite a square level of moral defects, the lack of scientific backing, and the various philosophical shortcomings, how is it that a significant number of people still believe theres something to The Law of Attraction? Part of the close must certainly be the powerful testimonials coming from celebrity figures such as Oprah Winfrey, a cleaning lady who attributes her success to her mighty powers of attraction.Of course, thats a long way from the simple model of Ask-Believe-Receive. In most peoples lives, positive thought leads to suc cess only through the transforming medium of action. But as the author Rhonda said in an interview, she just wants to bring happiness to everybody. Thats the reason it all began. And to her credit, she does bring happiness to many people worldwide and surely there is nothing, in principle, wrong with thinking about what makes you happy.