Custom Coffee & Chocolate

Mgmt 5000 Custom coffee tree & Chocolate The mission of Custom Coffee & Chocolate is to provide lovers of fine java and coffee a pip to bungle themselves. From the cafes current offers and proposed expansion, I do not think that the indulgence aspect of the mission statement is limited to the chocolate and coffee itself. I think that the menu variety, entertainment events and amenities that they leave alone offer lend themselves to the mission of indulgence. The menu variety, for example allows one to indulge the pallet and explore the world through taste.Entertainment events allow one to submerge themselves in the sounds and words of other cultures while relaxing and surfing the profits all at once. The cafes strengths intromit knowledge of client base, specialized products, repeat business and a high traffic location. Weaknesses ar lack of financial capital, limited staff, and majority of business is takeout. They argon to a fault weak in their lack of selling and short- term lease on property. The cafe does have some opportunities though.The opportunities present are expanding the menu and services, marketing cafe as an entertainment or meeting venue, or include the always-popular wireless tie. Threats present for the cafe are other restaurants and businesses in the area. They are likely to see their success and create a similar offering of their own that features lower prices, better product or services. I retrieve that one of the first goals that Custom Coffee & Chocolate should achieve is extending their hours and staff. By achieving this goal first, it will make moving toward all their other goals immix smoothly.Their next steps should be to secure a wireless connection and begin to have small entertainment events. Brewer should begin to behave up the cafes marketing plan by advertize the events and wireless access. The marketing campaign should be targeted in the local lounges, campus commons, and dorms. aft(prenominal) the entertainment has been established as a success, it would provide a grievous test market to begin expanding the cafes menu into forward-looking areas. Then finally, they should launch a website for the cafe that features all their best assets.