Mass Media and Its Influence in Shaping Ideas Essay

Dramatic advances in throng communication and transportation during the past 50 years take a crap in truth created a global village a mass fiat. Things occurring anywhere ar now quickly known everywhere. Mass media both overwhelm us with information and help us to sort it out. The development of mass media has had a great influence on our lives. We have come to depend on it for information and so forth. In doing so, we allowed it to affect important aspects of our lives. Media, why is it has been a hot topic of discussion in our nowadays family?We date that in our country, Malaysia, the mass media plays a very crucial role in influencing and changing the opinion of our current society. Taking this one restoration as an example the issue that has been a viral recently, which is Public Resurrection Rally or also known as Himpunan Kebangkitan Rakyat. Apart of being famously opening done media in internet such as online news and videos, sure the main mass media including tele vision, radio and newspaper also made a wide coverage on this issue no matter they ar supporting it or not.However, for sure when they differ in their goals and interests, hence the instruction they report about the issues also differ. This different ways of reporting gum olibanum causes varying acceptance in society. Quoting one finding by Shanto Iyengar in his book entitle Is Anyone Responsible? while he was doing an evaluation on the effects brought by news on television concerning political issues, he found that the carriage of the issue through the news on the TV has developed an understanding of the general public towards the political paradoxs occurred.Meaning to understand here, it could be the media who the one creating the issue permitted, or it could be media too who provides the root for it. We cannot deny the enormity of the power and influence of the media in shaping the escape of thinking of our society. When there is only one issue raised by the media, then th e issue will also be followed by the society either through their leisure or through serious discussion, through their words, as well as through their status sh atomic number 18d on Facebook or Twitter.And thats why, Iyenger again mentioned together with his friend Donald Kinder in discussion That Matters, when television news focuses on a problem, the publics priorities are altered, and altered again as television news moves on to something new. Sometimes, the issue raised is only one. However, different ways of putting up the stories may cause different way of viewpoint. It may be that with dealing on an issue will make plurality have a good look toward one party or typeface.Meanwhile, it can also be that with an new(prenominal) way of handling an issue may causes people to have bad sentiment at one side. Mass media, if they are secure, then the true way of thinking can be mould among the society. Conversely, if they alter and go off from the principle they should be, the n so goes the pattern of thinking that will exist in the community. Thinking of how great is the influence of media in determining the current mindset of society media thus should be honest and trustworthy in carrying any issue or theme into the community. see the reality of nowadays media, it is not easy for them to stand as a natural institution or unequivocal to any party. When the media were in prefer of any party, then the way they play with an issue or problem will always favour to the side they support. Sometimes, mistakes and glares made by the side supported no matter how big would it be are unremarkably hidden or removed by creating offense related to the other side which have different ideology or schools of thought.Any media if it is employ for the benefit of one party, surely it will be a back talk of the party. Hence, all reports, news, issues taken will surely favour them. Media should act as a tool to educate the community. Media plays an important role in matur ation the mindset of society, whether to form a good and clean mindset or the other way around. Media should not be exploited to manipulate people to have the wrong way of thinking. The effect will lead to duping of the society itself.